Wasn't Pfizer the marketing partner with Searle for Bextra? Then Searle merged with Pharmacia and finally was taken over by Pfizer. The jist of this is Pfizer representatives were selling Bextra from the beginning.

Greetings all,
First off, a thank you for your valued feedback. We've received many comments about the new site, both positive and critical, and we've just implemented our first round of changes.
Less Intrusive Advertising
Biofind is supported by advertising; however the site did suffer a bug whereby threads with only a few comments received excessive amount of ads, making following and tracking discussion difficult. We have now fixed this bug, and the number of adverts displayed within a thread of discussion is now correctly linked to the number of comments.
Presentation of Threads
We have also focussed upon simplifying the visual display of threads. Increasing the body content size, removing the repetitive thread titles and making user actions clearer have resulted in a rumors which are far easier to read and follow. This is in addition to changes in presentation across the rest of the site.
Jobs
We have partnered with RealMatch to provide relevant and targeted job vacancies across the Biotech industry. Our jobs channel is now open and free for all users to use.