22nd Annual Conference on Marketing Pharmaceuticals: Integrated Marketing, Emerging Media Trends, and New Regulations

Date(s) And Time(s):
Feb 23 2010 8:00AM - Feb 24 2010 5:00PM

Location:
New York Marriott Marquis Hotel
1535 Broadway
New York, NY 10036-4077

Interest Area(s):
Regulatory Affairs, Clinical Safety/Pharmacovigilance, Medical Communications, Project Management, Quality Assurance/Quality Control, Outsourcing

Overview:

Analyze the Latest FDA Enforcement Actions and Learn Practical Strategies for Marketing

Your Products Most Effectively.

This annual must-attend conference will provide valuable insight into the evolution of the regulatory and legal environment and how this new environment impacts the marketing of biopharmaceuticals and related products.

Featured Topics

· Enforcement by the three centers within FDA that regulate drugs, biological products and veterinary drugs

· Direct-to-consumer advertising

· State regulations

· Oversight of off-label issues by the Office of Inspector General and Department of Justice

· Latest innovations in the use of the internet for product communication

Learning Objectives:

At the conclusion of this conference, participants should be able to:

· Identify the trends reflected in the latest enforcement actions and policies by the FDA

· Summarize best practices by other companies in implementing regulatory policies

· Describe how companies can best navigate the regulatory review process at FDA

· Outline the policies and actions being taken by others, such as OIG, DOJ and trade and professional associations

Target Audience:

Professionals who are new to pharmaceutical advertising and promotion as well as those who have been involved in this area for some time, including professionals from:

· Marketing

· Legal/Regulatory affairs

· Public relations/Advertising

· Marketing communications

· Compliance and management in pharmaceutical, veterinary medicine, biologics and medical device companies and organizations

Event Code:
10007

Contact Information:

Contact Ellen Diegel, Program Manager, Phone +1.215.442.6158 Fax +1.215.442.6199, email Ellen.Diegel@diahome.org

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